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CONSUMER PRODUCTS MANUFACTURING INDUSTRY:
Strategic Decision Support |
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Client: |
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A
Fortune 100 Manufacturer. |
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Problem: |
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For
several years, the client struggled with complex technical and cross-functional
issues about committing to significant capacity expansion. Market
forecasts for their products were strong, but competing perspectives
and intricate linkages among the alternatives clouded any one clear
direction. Executives had significantly different opinions on the
best path forward. As a result, they were limiting near-term corporate
growth. |
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Approach: |
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Tunnell helped the client understand, quantify, evaluate, and
prioritize their various options using our in-depth understanding
of life sciences and our proprietary Tunnell Strategic Decision Services(SM)
model. We helped executives capture all variables impacting
their decisions, plus added risk, uncertainty, and varying economic
trade-offs and benefits to the total picture. A number of business
case options boiled a myriad of complex factors down to the critical
few, and we financially demonstrated the value of these different
business alternatives (including the “do nothing”
case). Consequently the client gained a financial grasp of the
value of addressing (or not) major risks and uncertainties. Throughout
our work, organizational issues were handled through our interactive
project approach that used client-initiated language and decision
criteria. |
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Results: |
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The
outcome? A clear direction to move forward after years of ineffective
grappling. The chosen alternative was worth over one-half billion
dollars to the client, clarified the organizationally-charged issues
that were roadblocks to expansion, and gave senior executives a strategy
they could rally around and embrace as their own. |
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